Design a logo that stands the test of time


At Little Gem Creative we understand that your logo is the face of your business. It’s the first impression that you give to potential clients, and it’s also the element of your brand identity that will last the longest. That’s why we’re excited to share with you our 12-step process on “How to Design a Logo That Stands the Test of Time”. In this comprehensive guide, we’ll walk you through the essentials to designing a memorable and enduring logo that reflects your brand’s identity.

brand logo design
Idea Generation – Sketches

Our 12-Step Logo Design Process

As one of the most important elements of your brand identity, designing a logo can feel overwhelming. But by breaking the logo design process down into manageable steps, you can gain a thorough understanding of what it takes for us to create a professional logo design that effectively communicates your brand message and resonates with your target audience.

  1. Discovery Meeting

It’s important to understand your Logo Designers need a clear vision. A client discovery meeting will help us to define your brand logo design brief by gaining an understanding of your business, initial thoughts, ideas, and preferences.

  1. Research

Conducting some research on your business, industry, and competition will be crucial to identify trends, opportunities, and challenges.

This step will lay the foundation for design concepts and ensure that your brand logo design stands out in a crowded market.

  1. Idea generation

Sketching is a key part of the design process because it allows us to quickly generate a variety of ideas. Our research will inspire these designs, where we experiment with different shapes, symbols, and fonts.

  1. Colour Palette and Typography

Colour and typography are key elements of a logo’s design. Here we will choose a colour palette that reflects your brand’s personality and appropriate fonts that align with the design aesthetic.

  1. Select and Refine

After generating several ideas, we refine your logo designs to 2 to 3 strong options. This will help us to focus on the finer details and create more developed designs for presentation.

  1. Initial Feedback

It’s important for us to get your feedback on the logo designs early in the process. Here, we share the shortlisted designs with you for the first time.

  1. Design Developments

Based on your initial feedback, we make the necessary developments to the logo designs. This could include tweaks to the typography, the colour scheme, or overall design.

  1. Second round feedback

We submit the refined logo designs for a second round of feedback. This is a crucial step in the process as it helps you to determine which unique logo design is the best fit for your brand.

At this stage it’s a good idea to refer to the original logo design brief as a reminder of what we set out to achieve together.

  1. Design Applications

An important part of the design process is being able to see how your logo design looks when positioned on different digital and printed items such as signage, stationery, vehicle livery and a website home page.

At this stage we provide 2 to 3 mock-ups on applications that you are likely to use for your brand marketing.

  1. Final Design Tweaks

Once the final brand logo design has been chosen, we make any final minor tweaks to ensure that your logo design is professionally drawn up and ready for use.

  1. Supply of Artwork Files

We supply you with the final logo artwork files in various formats for digital and print use. This will ensure that the logo can be used across all platforms without losing quality.

  1. Logo Guidelines

Finally, we create a logo guidelines document. This document provides guidelines on how to use the logo and ensures consistency across all applications.

logo design process
Logo Guidelines

Designing a professional logo design requires creativity, research, and attention to detail. By following our 12-step process, we can create a logo that truly represents your brand and resonates with your target audience.

Ready to create your unique logo that stands the test of time? Contact us today and our expert designers will help you bring your brand logo to life.